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AUTOMATIONS

What You Can Automate

Ten connected areas of everyday business work, handled by standard workflows configured for your business.

IncludedAvailable on supported integrationsUsage limits apply

01 — Group

Capture and organise leads

Category A

CRM & Lead Management

One place for every contact and lead, so nothing lives in a single inbox or notebook.

  • Centralised contacts
  • Tagging and segmentation
  • Lead pipeline
  • Lead source tracking where configured
  • Automatic lead assignment where configured
  • Internal lead notifications
  • Follow-up task creation

Example: A new enquiry arrives, is tagged by service, added to the pipeline and assigned to the right person with a follow-up task.

  • Included

Category B

Lead Capture

Capture enquiries from your website and supported channels straight into your pipeline.

  • Website enquiry forms
  • Landing-page forms
  • Contact forms
  • Lead notifications
  • Lead tagging
  • Automated initial responses
  • Capture from supported connected channels

Example: A visitor submits your website form and instantly receives an acknowledgement while your team is notified.

  • Included
  • Available on supported integrations

02 — Group

Follow up and book

Category C

Follow-Up Automation

Consistent, timely follow-up so leads are not forgotten after the first conversation.

  • Immediate email responses
  • Follow-up sequences
  • Reminders
  • Quote follow-ups
  • Re-engagement campaigns
  • Conditional steps
  • Stop follow-up when a lead replies or opts out, where supported

Example: After a quote is sent, a short sequence checks in at set intervals and stops as soon as the customer replies.

  • Included
  • Usage limits apply

Category D

Appointment Automation

Let customers book online and cut the manual back-and-forth of reminders and rescheduling.

  • Online booking calendar
  • Confirmations
  • Reminders
  • Rescheduling workflows
  • Cancellation notifications
  • No-show follow-up
  • Internal calendar notifications

Example: A customer books online, receives a confirmation and a reminder, and gets a follow-up if they miss the slot.

  • Included
  • Usage limits apply

Category F

Website Communication

Answer common questions and capture visitors who would otherwise leave without a word.

  • Website chat widget
  • Enquiry capture
  • FAQ routing
  • New-conversation notifications
  • Lead qualification questions
  • Human handoff

Example: A visitor asks about opening hours, gets an answer, then leaves their details for a callback that your team is alerted to.

  • Available on supported integrations
  • Usage limits apply

03 — Group

Grow and retain

Category E

Customer Review Automation

Make asking for reviews a routine step after every completed job.

  • Review request workflows
  • Reminders
  • Review notifications
  • Review management links
  • Widgets where supported
  • Response assistance where supported

Example: When a job is marked complete, the customer receives a review request with a link to your review page.

Review requests go to all customers. We do not use review gating, which means requests are never filtered so that only happy customers are asked.

  • Included
  • Available on supported integrations

Category G

Email Marketing

Stay in touch with leads and customers without writing and sending each email by hand.

  • Welcome sequences
  • Nurture sequences
  • Re-engagement emails
  • Segmentation
  • Scheduled campaigns
  • Behaviour-triggered emails where supported

Example: A new subscriber receives a short welcome series introducing your services and how to book.

  • Included
  • Usage limits apply

Category H

Customer Reactivation

Bring back dormant leads and past customers with timely, relevant follow-up.

  • Segmentation
  • Follow-up to eligible existing contacts
  • Dormant lead campaigns
  • Service renewal and rebooking reminders
  • Campaign performance tracking where available

Example: Customers who have not booked in a while receive a friendly rebooking reminder.

Messages are only sent where a lawful basis or consent exists, and unsubscribes and suppression are respected.

  • Included
  • Usage limits apply

04 — Group

Assist and run the business

Category I

AI-Assisted Workflows

Practical AI support for routine questions and sorting, with people kept in the loop.

  • Basic FAQ assistant
  • Lead qualification
  • Enquiry categorisation
  • Conversation summaries where supported
  • Suggested responses
  • Human escalation

Example: An incoming enquiry is categorised, summarised for your team and escalated to a person when it needs one.

AI features, message volumes and channels are subject to available features, configuration and usage allowances.

  • Available on supported integrations
  • Usage limits apply

Category J

Internal Operations

Keep your team informed and on task with fewer manual hand-offs.

  • Staff notifications
  • Task reminders
  • Pipeline updates
  • Workflow alerts
  • Onboarding sequences
  • Basic automation reporting

Example: When a deal moves to won, the right staff member is notified and an onboarding sequence starts.

  • Included

Good to know

Not every feature connects to every third-party platform without additional work. Channels such as WhatsApp, chat widgets and third-party tools depend on what is supported and configured, and usage allowances are confirmed with you before you start.

Go home at 7. We’ll take the night shift.

A free call to map where your enquiries, bookings and follow-ups are slipping — and what we’d automate first.